Tuesday, December 30, 2008

Latter-day Bride 2009 Issue hits the streets

More than a year ago, I started researching various marketing avenues for LDSJournal.com and was coming up fairly empty. It seemed that the market to advertise our journal service was pretty slim and in most cases the options were relatively poor. It was very frustrating as a business owner looking to share our new concept and help people journal.

One of the few good marketing angles we found was Latter Day Bride magazine. A high-end magazine targeted towards selling modest gowns was owned by one of the finest retailers for gowns and formals. I had the wonderful opportunity to meet with the owners of Latter Day Bride magazine and came away very impressed. I felt confident in our decision to advertise in their publication and yesterday, I received their newest issue in the mail. I'm super pumped because this issue will hit the magazine racks at Borders and other establish publication retailers soon. I'm even more excited about the quality of the magazine and how beautiful the ads turned out in print.

Here are the two ads we placed in Latter Day Bride

Sunday, December 28, 2008

Happy Holidays

I realize that Christmas has come and gone, but the holiday season is still upon us and in full swing for many post-Christmas shoppers. I'm included in that group. I wanted to take this time to share an ad we created for the Forgotten Carols production that toured in Las Vegas on December 15.

I hope that all of you have had a wonderful Christmas and remembered all of the reasons we should be thankful this holiday season. As I look forward to 2009, my thoughts go out to my family and friends and I am so grateful for the experiences and moments I shared with all of you in 2008. I hope that 2009 will bring happiness and prosperity to all of you and I hope that you will have many, many moments that are worth recording. I would like to give thanks to Amy for her love and support and I look forward to creating memories in 2009 to last a lifetime.

Have a safe and Happy New Year!

Monday, December 15, 2008

Nothing like snow on palm trees

This really has nothing to do with journaling, but I wanted to share this photo with you. We don't get snow in Las Vegas very often and the visual of snow on palm trees was just fantastic. :)

Thursday, December 11, 2008

Church News reveals powerful story about Joseph Smith papers and importance of keeping records

As we are so often counseled, keeping a personal record is a directive given directly by God and something we are reminded of constantly by Church leaders. While journal writing has great value and meaning personally and for your posterity, the challenge is realizing the importance of your work today to so many others years from now.

Admittedly, it seems far-fetched to believe that anything you write today would have any historical significance beyond your
family understanding more about you. But as this year has progressed, I've come to quickly realize that my journal keeping has a special significance to my testament about the Gospel to my family and potentially anyone that could read this record of my life.

As I read the article in the Church News, I couldn't help but wonder how many of the people recording these events would have any idea how valuable they are to us today. I've always argued that journal keeping is a habit that is learned and perfected. For most, it is a challenge to keep a journal and that is why we created LDSJournal.com. However, when I have an opportunity to read a pioneer's journal, or other historical records, I can't help but feel inspired to do a better job in my own journal keeping.

If you haven't taken the time to read this article, I highly recommend it. The article was first published in the Church News for the week ending November 29, 2008. You can also find it online by clicking the link below:

I hope you enjoy this as much as I did. Please let me know what you think of the article.

Wednesday, December 10, 2008

Another Milestone has been reached. The LDSJournal BookBuilder has arrived.

Well, I can honestly say that today is one of those days that I marvel at what our team has accomplished. Not because making a book publishing system is earth-shattering (even though it was extremely difficult), but because it is an idea realized from nearly four years ago. I distinctly remember talking to Steve Reed, our amazing Art Director, about this feature. At the time, it seemed like a far-fetched idea but something that would be so great to have. Then, as you know, a few years later, we began development of this project with one of our goals being taking an online journal to a hardbound book.

Today, that goal has been reached and one of our many milestones and benchmarks has been taken off our list. I would like to thank our development team that has put in countless hours to deliver this service to our members. And more importantly, I would like to thank our members that have supported us from the beginning and have been anxiously awaiting the release of the BookBuilder™.

We promise, LDSJournal.com is going to get so much better very soon. This is just the beginning and it was a huge first step.